Ten Do’s and Don’ts when seeing a film 23 August, 2008
Posted by Drop Box Junky in Entertainment, Movies.Tags: concessions
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1. Do come to the right cinema. Don’t argue that we don’t have your tickets, you should be at our rival up the road. What does it say about you that you have managed to turn up at the wrong cinema? We are not impressed, nor are your family who will now be late for their film.
2. Don’t change your concessions order after we give you your food. We have to write it off as damages and void the order. We won’t like you for that. Our managers blame us when you decide to have a hot dog instead of nachos AFTER we give you your nachos.
3. When we ask you if you would like to “go large for 50p” you say “yes.” We need to get our average sales per person up or get beaten up by the manager.
4. Don’t bring your own food. The smell of a burger in the screen really pisses off the other customers.
5. Do turn up before the actual film starts. If the screen is sold out, your seat is on the front row. No one sits there. And we can hear you moaning in the queue for popcorn but did you allow time for that?
6. Do look at us when you are talking to us. Why do so many customers find it demeaning to look us in the face when we serve them. You get extra ice in your drink for that.
7. Don’t complain at the ridiculous prices at Concessions. Yeh we know. You know why we know? Because we earn less than you.
8. Don’t pretend you are under 15 years old to get a child ticket. We know we’ll see you in the pub afterwards.
9. Don’t tell us the screen is the size of your living room because it isn’t. We know some of our screens seat only 130 people but, hey, there are 12 screens here and that means more choice. That means some of our screens are smaller; you can’t have it both ways.
10. Do respond when we say “Enjoy the Film.” We know we have to say it but we are not robots (well, maybe some of the floor staff are), and we get through our day by having pleasant small talk with our customers. We try to make your visit special but it’s amazing how many of you grumble at the slightest thing.
Floating or Sinking? 5 April, 2008
Posted by Drop Box Junky in Entertainment, Movies.Tags: Box Office, concessions, management, sales per person, suggestive selling, upselling
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It’s the end of the shift and it’s time to go into the metal plated room otherwise known as the Cash Office. When I take in my float I get that sinking feeling. It’s a bit like going through customs where you have that sensation of being potential guilty without reason. So how did I do? Am I short in which case are my pockets stashed with notes? Have I keyed everything in properly or have I filled in my forms properly to show my mistakes? The money side of the business is the serious side. Firstly, because we are not trusted by default. Secondly, because, on concessions, this is where the real money is made. We are expected to upsell and suggestive sell – if our sales per person is low then we get another bollocking.
Because of the computerised nature of it all myself and others have run up huge amounts of virtual money that has to be tracked back through how sales are recorded. It’s so easy to make mistakes on the Box Office where there are many options for ticket sales to consider: students, senior citizens, disabled people, gift tokens, and more. It is not difficult to work out which button to press but the capacity to miss a particular process is very easy. This creates ghost money on the system and keeps managers guessing.
The real concern is when one’s float is down. Any margin for error in your psychological profile and you are put “under investigation.” That margin can be as little as £3 for one transaction where you made an error of judgement. If you’re face does not fit then it may not be a mistake in the company’s view as one multifunctional found out. No one’ s figures add up but when it runs in to tens or even a hundred pounds then the managers need to make a decision about you. And if you’ve had a run in with the management already then you will get that sinking feeling again.
It’s raining again 24 March, 2008
Posted by Drop Box Junky in Entertainment, Movies.Tags: 10 000 BC, Box Office, concessions, popcorn, sales per person, suggestive selling, The Other Boleyn Girl, upselling
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Outside the box office but up on the first floor inside the mall the rain drips steadily onto the marble floor. Its a brand new building and its failed the first rain shower test.
Today I start on concessions. Word is out this is the place not to be: long queues, customer aggravation and ice cream to prepare. But this is where the cinema makes its profits. This is where the upsell (“go large for 50p?”) and suggestive sell (“chocolates with your popcorn?”) must be built in as well as remembering all the food, drink, confectionery, ice cream and coffee. It’s daunting. But the approach is you have done the training (for about an hour as a group in a different cinema a fortnight ago) so you know what to do. The external managers and supervisors from other have no guidance from the internal managers and have been left to run the place. It’s crucial to gradually bed in staff: watch the manager, support the manager and then the manager watches and supports you. But no. No time. Watch me for five minutes and then your on your own. There is no price sheet. I have no idea how to log in and despite being shown by a manager she still fails to get it right herself and I get the blame at the end of the day.
Two staff are missing today. One turns up and the other goes AWOL. So the bar stays shut till more staff arrive at lunchtime. The kid on the checkbox tears his hair out as he has few colleagues to clean the screens and managers are missing. The rain means it’s a slow day until the afternoon. 10,000 BC is popular. Some films such as The Other Boleyn Girl are quiet except for a few women leaving the end of the film crying. The beheading clearly did it for them.
A customer wants some jalapenos on his nachos. But the can opener is missing. Then it’s found but doesn’t work. Eventually it’s sorted out. But the customer has gone, disgruntled, by then. So why is there only one can opener in this place?
Eventually, we run out of popcorn and I am put on the popcorn kettle. The manager reassures it’s okay for another kid to use my float. The kettle may be new but one of the two kettles is still bust. I have never been shown how to boot one up and the poor internal supervisor is as perplexed as me. I figure it out in the end and off we go. It’s noisy, boring and repetitive, and not popular with the kids, but hey, it’s a break from some of the more boring jobs: making up the nachos trays. Now how boring is that?
It’s time to go and a kid has been asked to make popcorn. He calls me over as he and the internal supervisor are struggling – the kettle won’t heat up. I explain he has left the oil switch on and its flooded the kettle. If staff had been properly inducted into the job then there would not be problems like with the popcorn kettle.
It’s busy and I can’t get off my station. I eventually take my float and two external manager decide to escort me down to the cash office – there is no tube available to send it down. I then get told off for not coming down and collecting a tube. I bite my tongue. I have no silver so I get told off again for not having cash changing skills. I want to slap this patronising upstart. I then get told off for letting another kid use my float. I want to let rip but she then praises me on my sales per person.
Anarchy on Legs 22 March, 2008
Posted by Drop Box Junky in Entertainment, Movies.Tags: concessions, drop box, management, supervisor
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It was anarchy on legs. I had just checked every screen’s fire exits, came out of the final screen to be confronted by a confused and annoyed mob of parents with their children blocking the whole corridor. Some had tickets, some claimed they were told by box office they did not need them. All thought it was a mess. We had no radios to ask anyone. We didn’t have managers at first. The customers were crowded outside one screen for three different films. And for no obvious reason. What was going on at the drop box? Why were they not queueing inside the tensile barrier? The day had just begun.
Its Saturday morning, the supervisor is hung over from all nite clubbing. I turn up and am asked what I want to do today – so I go for the floor. No game plan of what we all should be doing then. A multi functional is missing and won’t turn up till midday claiming his drunken flat mates kept him awake till late. No mention of an alarm clock there. Eventually a manager turns up and the annoyed crowd is split into three and directed to their movie auditorium. Thank goodness they are not paying today.
Saturday morning is Juniors Day and parents get in free today as a one-off for its launch. It’s normally a pound a film and it’s going to be a hit. Children are going to eat a lot of popcorn – not all of it because the auditorium will be a mess with the rest – and drink a lot of coke. So the real money is made on concessions. That’s a heck of a lot of children hyper on fizzy drinks.
When customers arrive with their tickets at the drop box there is nothing to work with at first. Then I am given a manila envelope to put receipts in. Then lists of what films are on where and when the come out so they can be cleaned. But the supervisor is freaking out because there is no game plan. Managers and supervisors from other sites take it in turns to impart their knowledge and how things should be done but it’s all conflicting. I go off to close screens for cleaning and when four films end at the same time we are harangued by different supervisors and managers to clean different screens as customers attempt to wander in. But it’s all our fault.
I get to have a break during the day by asking for one – there is no schedule of when staff take breaks. One loser is threatening to walk because he can’t have a break after only one hour on shift and is deeply unhappy about having to wait two more.
I am happy to stay on the floor – no one working seems to know what to do on the Ben and Jerries ice cream counter. We’ve all had the training but there is no substitute for the real thing and the approach here is clearly thus 1) get allocated a role, 2) stand there and panic, 3) do something – anything – when approached and asked by a customer, 4) confirm you have been trained when questioned by a supervisor/manager, but that was for under an hour about 2-3 weeks ago, and 5) five minutes with a manager and get on with it.
Concessions feels the pain of being thrown in the deep end. At the Drop Box I implore customers to enjoy their film as I rip their tickets but they grumble about being late as concessions is slow. The lack of staff means the managers from other sites actually have to do some work rather than wander round giving confusing advice. It’s welcome to see one out on the floor with a dustpan and brush.
Nothing goes to plan but, hey, there is no game plan. A cubicle in the ladies is a mess so I close it. A urinal in the Gents is flooded but it’s not overflowing so that’s okay. A supervisor asks two of the male multifunctionals to sort out one of the ladies and they bluff her by saying they can’t. She reports them. Hilariously, male managers end up unblocking a toilet in the ladies.
At some point there needs to be leadership from within the staff of the site, not those from other sites, there needs to be trained supervisors quickly, otherwise, the kids will lose heart and give up bothering out of loss of motivation.


